21 Nov Smokey the Bear
Posted at 20:39h
in Updates
Honored to be invited by @amplifierart and the @adcouncil to reimagine Smokey The Bear for the United States Forest Service 🌳
In my version, I explored the longest running ad campaign in US history (over 75 years) and remix decades of impactful posters, albums and book covers to help reintroduce Smokey to a new generation.
The work will be part of outdoor ad placements in spring 2022, and Public Service Announcement (PSA) tools for K-8 on SmokeyBear.com, used by local state foresters and environmental educators.
#tesone #smokeythebear
